What is strategy? Businesses need cohesive strategy to become successful. Aug 17 Written By Christoph Lohr Strategy, in my experience, is vastly misunderstood. I often see strategy thought of as “marketing strategy,” and it is applied to business development efforts only, or it is considered to be “not-applicable” as conditions on the ground are changing too quickly to “make a long-term plan” and then not change from it. But both of these are incorrect. Christoph Lohr
What is strategy? Businesses need cohesive strategy to become successful. Aug 17 Written By Christoph Lohr Strategy, in my experience, is vastly misunderstood. I often see strategy thought of as “marketing strategy,” and it is applied to business development efforts only, or it is considered to be “not-applicable” as conditions on the ground are changing too quickly to “make a long-term plan” and then not change from it. But both of these are incorrect. Christoph Lohr
